Green&Fresh is a global nutrition and weight management company whose products are sold by 2.3 million independent distributors worldwide. Green&Fresh came to SFT needing the ability to quickly create global event landing pages without manual coding, as well as the ability to promote these events into over 50 different languages.
It’s not easy running a global brand. It’s even harder running a global brand that holds literally 1000s of events all year, all over the world. Green&Fresh needed a way to quickly and easily create different event landing pages that would pull from their existing events database and populate information in the proper areas on said landing page with Green&Fresh automation. This freed up their design and development resources for other important internal tasks and expedited their event marketing efforts.
SFT took a closer look at exactly how Green&Fresh was creating event landing pages, involving our UX / usability and web development experts, as well as conducting interviews with key stakeholders at Green&Fresh. This process included researching the entire event landing page process from start to finish for Green&Fresh.
In order to hit all three facets of our strategy, we needed to have a central location for content editors to go where they could pull information from the events database, could spin up an events landing page, and hit “publish” for that page to go live. We decided to leverage a reliable content management system or CMS as that central location, given its ability to integrate with a multitude of tools and software, and the ability to customize it to an end user’s exact needs.
Using the CMS, we were able to create 7 different types of event templates that the Green&Fresh content editing team could choose from based on the event type. From there, the CMS would pull event information from the Green&Fresh events database that would automatically populate on the landing page a content editor was creating. Once details imported, the Green&Fresh team could then click and drag event information around on the page, add new content, add color themes, and more, giving them full control of the landing page layout. The CMS could easily integrate Green&Fresh’s database and give their team the ability to quickly create, move, and publish event landing page content with a few clicks.
The new events portal increased efficiency in Green&Fresh’s ability to quickly create and publish event landing pages with just a few clicks, while also substantially reducing the resources needed from the design and development teams to near zero. The marketing and content editing teams at Green&Fresh are now in full control of how a landing page will look and when it will be published. This means that we removed the need to rope in multiple members from multiple teams to create a single landing page. The process now can be handled by one team member, decreasing the amount of time and cost of creating and promoting landing pages for events.
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