Hybrid apps are very cost effective, faster deployment, low level access, scaling etc. than traditional native apps due to it's widely available open source frameworks like Xamarin, PhoneGap, Intel SDK.
If you need to have your app in the App Store as fast as possible you should seriously consider using hybrid applications.
If you are a startup with limited budget, hybrid app is the most convenient way to build your mobile application. It works on all mobile platforms like IOS, Android etc.