Building a B2B E-Commerce Website Development in the Best Possible Way
Did you know? The US B2B e-commerce sales sites grew almost 18% and 1.17 times quicker than the total US manufacturing and distributor sales. With the shift in consumer trends towards more traditional B2C sales methods, B2B companies cannot ignore the role of ecommerce to compete in today’s marketplace. So, where to start? To meet the needs of today’s B2B buyers, every B2B brand needs an e-commerce site that offers an exceptional shopping experience.
How to Ensure a Successful B2B E-Commerce Website Development?
The B2B e-commerce market has grown significantly in the past decade. However, buyer expectations have changed. Customers expect more, and the B2B business of the past has shifted to be more like B2C. To compete, it is essential that B2B organizations modernize by placing a great emphasis on the customer experience. You can do this through many methods.
You must let the shoppers know you sell B2B. If you have worked outside B2B as a B2C wholesale provider, people might not know that you have shifted to B2B. To help the B2B sales reps, it is crucial to signal the potential customers that your technology speaks the language they work on. You can accomplish this through different methods. Here is a checklist of what you can do:
1. Well-Designed UI/UX
A well-designed UI/UX is crucial for B2B e-commerce website development. A well-designed, easy-to-use website can enhance the company’s user experience and discoverability. With the use of streamlined and thought-out UI/UX features, you can make a website a pleasure to browse. Thus, it drives customers to check your products/services and, ultimately, to the shopping cart.
For those unfamiliar with building a successful UI/UX interface, many e-commerce platforms offer B2B specific themes to keep you on the right track, helping you automate the design process and simplifying things on the backend. So instead of choosing B2B e-commerce website development from the ground up, you can start your journey with a head start.
2. A Responsive Web Design
Even when you have a well-thought-out website theme, it will only irritate your visitors if it is not responsive. Responsive and mobile-friendly are the two critical factors you must consider during B2B e-commerce mobile app development. The website must be mobile-friendly for all platforms, from Android to iOS. Chances are, most of your customers will find your website on their phones. If you can make things easier for them, it will result in higher sales.
3. Security-Focused
When you have a secure site is crucial for a long-term business prospect. It also assures your customers that they are shopping on a secure site. You will be surprised to know about the data breaches that have occurred in the last decade. If you can ensure the website is compliant with the latest PCI DSS requirements and protected with an SSL certificate, you can help authorize the B2B payment options safely.
4. Speed-Focused
There are very few things that are less frustrating than navigating through a slow and cumbersome website. The feeling is almost universal. 70% of consumers admit that page speed impacts the willingness to buy from an online retailer. For a modern B2B e-commerce website development, speed is crucial to the ultimate success, and everything you can do to improve the page load times can help you.
To accomplish this, many online services use a content delivery network to deliver images, files, and other static web content effectively. In addition, the improved site speed is a crucial factor because Google and other search engines use it as a ranking signal for search results.
Also, the CDN hosts copies of commonly used files globally at data centres. The files are delivered by the node closest to the shopper, which decreases the distance the data needs to travel, enabling the site to load faster.
5. A Detailed Site Search & Filtering
During the B2B e-commerce website development, make sure to add a quality on-site search and real-time filtering system. This will ensure the website is a breeze to browse, and the core functionality allows customers to shift quickly from page to page. Using features like face filtering and navigation, the customers can find what they are looking for with exact details and then filter out unnecessary distractions. As a result, finding the right product page or solutions won’t be challenging.
6. Robust SEO Features
SEO is essential to maintain and grow a modern B2B website and business. It attracts customers to the website and elevates the rankings on every Google page. With the latest marketing tools available, you can boost your brand awareness, enhance conversion rates and promote the product catalog and services on Google.
7. Include Recommendations & Reviews
This is one of the best ways to highlight what you did for your previous customers and show the world what your current customers think about your services. Think about large e-commerce companies like Alibaba and Amazon.
Customer reviews and recommendations are critical for success. Thus, during the B2B ecommerce website development, include reviews on the site and promote them on social media. This will help to increase credibility and make the e-commerce business much more attractive to potential customers.
8. Add Multi-Language Options to Sell Internationally
If the business is to grow internationally, you must ensure that your B2B site is available in different languages and currencies. Also, when moving into new locations, ensure the security standards are at par. For instance, if your target is Europe, the GDPR requirements can shift the sales strategies and change the marketing techniques. Therefore, make sure you are compliant and up to date to prevent significant headaches down the road.
9. Clear & Detailed Product Information
During the B2b ecommerce website development stage, it is crucial to have the space for clear and detailed product information. Listing a product, simple information, and images are not enough. Detailed information can build the trust of customers. It helps them to decide whether to buy the product or not. Compiling a convincing variety of product data, whether it is about the measurements, MPNs or spec sheets, will assist you in converting buyers much more effectively.
10. Order Tracking
In B2B orders, punctuality is extremely vital. It is not simple like customers abandoning orders or giving bad reviews. Merchants must pay fines for contract violations if they ship late to the clients. Therefore, you must also add an order tracking tool to the website so customers can track their orders. You should send them an email about the order status.
The Final Word
Ecommerce share of total B2B sales will reach 17% by the end of 2023. B2B brands cannot afford to ignore ecommerce if they expect to compete. And this starts with a B2B ecommerce website development. Every B2B brand needs a B2B e-commerce website development that meets the customers’ shopping requirements. With the increase in digitization of sales, B2B businesses must take the final step to build high-quality and feature-rich e-commerce websites.
