Amul is one of the most respected and best brands in India. The Amul milk cooperative business started in Gujarat, India, at the end of 1946. Today even after 75 years, it's unique marketing strategy continues to engage and amuse Indian consumers. Thus, it is worth studying the marketing strategy...
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Zoom emerged as a trend during the COVID-19 pandemic and has become the most-used video conferencing platform in the last two years. Zoom marketing strategy was such that it became the backbone of online education, office meetings, and even a handy method for staying in touch with family members. The Zoom...
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SpiceJet is one of the lowest-cost airlines. It was established as an Airtaxi provider by Modiluft in 1994 and then acquired by Ajay Singh, who re-created it as SpiceJet in 2004. Its current headquarters is in Gurugram, India. The airline flies 630 flights daily to 64 destinations, which include 54...
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In the present era of technical advancement, every sector is evolving and going through a renaissance. Therefore, how can the delivery sector lag? The delivery sector is going through a lot of changes every day. Different delivery apps and startups are bringing in other methods. In this blog today, we...
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The brand 'Tropicana' was founded in the year 1947 in Bradenton, Florida. It was initially a processor of fresh fruit segment by Anthony Talamo Rossi. He founded the company intending to bring to Floridians the same kind of fresh orange juice found in his homeland. Gradually, Rossi began producing frozen...
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KFC (Kentucky Fried Chicken) - A household name is one of the biggest fast-food chains in the world. Who wouldn't want to devour the spicy crispy fries with world-class juicy sandwiches? Of course, we all would love to! KFC, headquartered in Louisville, Kentucky, is the second-largest food chain after McDonald's....
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